I'm an award-winning senior copywriter turned content and marketing manager. Working as a creative for top NYC agencies has given me a unique perspective as a manager because I intimately understand the creative process and the challenges that teams face. 
 

My career has taken me on many adventures and given me the pleasure of meeting many smart and caring people. I started as a copywriter in the Big Apple where I built my creative portfolio with the help of big name brands and fabulous mentors. Then, I moved to TX where I founded and branded LaLa Park—my successful wedding venue. I'm also the founder of Her Royal Hempress, a mission-driven wellness brand featured in Forbes and Rolling Stone Magazine.

 

As the former co-owner of a popular event venue and the founder of a buzz-worthy wellness brand, I'm comfortable taking the lead on solving new marketing challenges. Building two small businesses from scratch takes consistency, resilience, vision and I dare say guts. It also gave me the opportunity to work firsthand with Meta Ad Management and Google Ads, deepening my love for data analytics. 

Described as a "calming force" by supervisors and colleagues, my unique skill set has been fine-tuned by working as a copywriter for leading ad firms like Ogilvy & Mather, BBDO, Grey, McCann, T3 and more. Project management comes naturally, as does motivating my peers to do their best work. You'll find me undaunted by tight deadlines and at ease with complex communication projects.

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My role at CLEAResult marked my departure from the agency world to the brand side. I used my copywriting and project management skills to develop and produce thought leadership content about new clean energy technology products designed for state energy offices and utilities. 

 

Currently, I'm a Marketing Producer at Portland General Electric. I'm grateful and proud to have the opportunity to manage marketing campaigns that help people live more sustainably. 
 

Lastly, I have a Master of Science in Mass Communications with an emphasis in creative technology from The VCU Brandcenter.

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