My career has taken me on many adventures and given me the pleasure of meeting many smart and caring people. I started as a copywriter in the Big Apple where I built my creative portfolio with the help of big name brands and fabulous mentors. Then, I moved to TX where I founded and branded LaLa Park; my successful small wedding venue that caters to cosmic cowgirls and cowboys. I'm also the founder of Her Royal Hempress, a mission-driven wellness brand featured in Forbes. As the co-owner of a popular event venue and the founder of a buzz-worthy wellness brand, I'm comfortable serving as the primary POC for clients and vendors as well as taking the lead on solving new marketing challenges. Building two small businesses from scratch takes consistency, resilience, vision and I dare say guts. It also gave me the opportunity to master Meta ad management and data analytics—a necessity for driving results online.

Described as a "calming force" by supervisors and colleagues, my unique skill set has been fine-tuned by working as a copywriter for leading ad firms like Ogilvy & Mather, BBDO, Grey, McCann, T3 and more. Project management comes naturally, as does motivating my peers to do their best work. You'll find me undaunted by tight deadlines and at ease with complex communication challenges.

 

Most recently, at CLEAResult, I used my copywriting and project management skills to brand government-led energy efficiency initiatives as well as produce thought leadership content on technology products designed for state energy offices and utilities. As a result, I have a firm grasp of the clean energy industry and its emerging trends. My time at CLEAResult also sharpened my CEO ghostwriting skills and deepened my expertise in B2B executive communications. 

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Lastly, I have a Master of Science in Mass Communications with an emphasis in Creative Technology from The VCU Brandcenter.

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View more info about my personal business ventures at WEDDINGS & WELLNESS.

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