I'm an award-winning senior copywriter turned content producer. Working as a senior copywriter for top NYC agencies has provided with me a unique perspective as a project manager because I intimately understand the creative development process and the challenges that teams face. Simply put, I love driving projects and nurturing creative teams while orchestrating comprehensive work breakdown structures that give people space to breathe while staying within budget. I'm a people person and find joy in connecting with others, especially around creative and editorial endeavors.
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My career has taken me on many adventures and given me the pleasure of working with influential creative leaders in the NYC advertising industry. Described as a "calming force" by supervisors and colleagues, my unique skill set has been fine-tuned by working for leading ad firms like Ogilvy & Mather, BBDO, Grey, McCann, T3 and more. Project management (both traditional and agile) comes naturally, as does motivating my peers to do their best work. You'll find me undaunted by tight deadlines and at ease with complex communication projects.
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After I built my creative portfolio with the help of iconic brands like Hasbro, IKEA, Siemens, IBM and Pandora, I moved to TX where I founded and branded LaLa Park—my successful wedding venue. I'm also the founder of Her Royal Hempress, a mission-driven wellness brand featured in Forbes and Rolling Stone Magazine. My experiences as a successful small business owner and process-focused senior copywriter has equipped me with the foundation to organize and manage large projects while staying laser-focused on the greater vision.
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My role at CLEAResult marked my departure from the agency world to the brand side. I used my copywriting and project management skills to develop and produce thought leadership content about new clean energy technology products designed for state energy offices and utilities. Currently, I'm a marketing and content producer at Portland General Electric where I lead their blog and newsletter channels which are the main drivers of their customer satisfaction. I'm grateful and proud to have the opportunity to manage content that helps people live more sustainably.
Lastly, I have a Master of Science in Mass Communications with an emphasis in Creative Technology from The VCU Brandcenter as well as a Scrum Master certification and multiple Google project management and data analytics certifications.
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