I developed the Maxxinista of the Month Contest which challenged users to submit photos of their favorite outfits for a chance to win $1,000 and a professional NYC photo shoot. We selected the winners, took them on shopping sprees and treated them like fashion models for a day. Each girl was required to submit blog posts and photos of their special day in the Big Apple to create fresh brand content.

 

I wrote the copy for the client's FB app, banner ads and social posts. The contest was a big hit and substantially increased their Facebook page audience. My favorite part was welcoming the girls to Manhattan and watching their faces light up during their photo shoots. It was a special experience to concept, organize and produce!