Siemens came to us with the unique challenge of conveying their complex solutions in a manner that even a child would find easy to understand. My creative partner and I successfully pitched the idea of using a new and improved Santa's Factory to showcase their capabilities in a fun, entertaining way. Users were invited to explore how Siemens increases Santa's productivity through an interactive experience with a variety of short animations and factoids. 

It's no longer live, but you can still read the Ad Age write-up.