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CLEAResult

SCRIPTWRITING / DIGITAL STRATEGY / C-SUITE GHOSTWRITING / BRANDING / LONG-FORM COPY

I wore many hats at CLEAResult, yet my job was simple—I supported environmental scientists and engineers protecting the planet through their energy efficiency expertise. My specific team was responsible for communicating CLEAResult's capabilities and mission to consumers, government agencies, utilities and businesses worldwide. I used my copywriting and project management skills to fulfill the company's internal and external branding needs online. 

PROJECTS

  • Annual Corporate Sustainability Report 

  • Branding for Government-Led Energy Efficiency Programs & Initiatives

  • Web/Social Media Content for Technology Products

  • New Technology Product Press Releases & Go-To-Market (GTM) Strategies

  • CLEAResult.com Rebrand & UX Strategy

  • CLEAResult.ca Rebrand & UX Strategy

  • UX Strategy/Copy for Inflation Reduction Act Rebate Application Process

  • Inflation Reduction Act Social Media Video & Online Content

  • Appliance Recycling Social Media Video (their highest performing YouTube video)

  • Electric Vehicle (EV) Press Releases and B2B Case Studies

  • C-Suite and Thought Leadership Content

  • Annual Corporate Holiday Card Animation

  • Blogging about Energy Efficiency, Energy Transition and Decarbonization Topics

WEB CONTENT FOR SUITE OF TECHNOLOGY PRODUCTS

I oversaw web content development for a large suite of technology products designed for utilities and state energy offices.
PRESS RELEASES FOR NEW TECHNOLOGY PRODUCT LAUNCHES

I wrote press releases for new product launches and coordinated with key stakeholders to ensure alignment between teams on communication priorities.
ONLINE CONTENT ABOUT CONSULTING SERVICES

I spearheaded the simplification of CLEAResult's consulting practices to improve clarity.
 
THOUGHT LEADERSHIP CONTENT AND C-SUITE GHOSTWRITING

I acted as a ghostwriter for C-suite executives, including CEO Rich McBee. Additionally, I worked closely with internal subject matter experts to deliver humanized blog content based on tech-heavy outlines.
ONLINE CONTENT COVERING CLEAN ENERGY TOPICS AND GOVERNMENT REGULATIONS

Leading the development of online thought leadership content for CLEAResult gave me the unique opportunity to use my creative skills to help people live more sustainably. 
 
CLEAResult ANNUAL SUSTAINABILITY REPORT

I led the development of CLEAResult's annual sustainability report for two years and crafted the coinciding social media posts that drove traffic to our content. This type of project required a high level of internal coordination between key stakeholders as well as rigorous fact-checking.
ONLINE CONTENT COVERING ELECTRIC VEHICLES (EVs)

I worked with engineers and program managers to craft press releases and social media content about CLEAResult's consulting services and the impact of their EV expertise on communities. 
STRATEGIC ENERGY MANAGEMENT CASE STUDY

I developed content for a successful client case study that put a spotlight on CLEAResult's SEM expertise.
INFLATION REDUCTION ACT CONTENT

I spearheaded the development of multimedia thought leadership content that broke down the benefits of the Inflation Reduction Act for consumers as well as for state energy offices and utilities.
BRANDING FOR A GOVERNMENT-LED FINANCING PROGRAM

I branded a new government-led program that makes it possible for business owners to invest in energy efficiency upgrades with no upfront capital. 
INFLATION REDUCTION ACT REBATE APPLICATION PROCESS

During my time at CLEAResult, I had the honor of working on the rebate application process for the Inflation Reduction Act. I helped solve communication/usability challenges in the user flow and provided conversational language to guide applicants through the different steps.  
CLEARESULT.COM REBRAND AND UX STRATEGY

I led CLEAResult's quarterly website rebrand, improving team efficiency and the quality of creative work to drive an increase in website engagement. I also successfully delivered a new UX strategy for CLEAResult’s main navigation bar and homepage, resulting in a notable 15% increase in leads.
DECARBONIZATION GUIDE

I directed the development of a Decarbonization Guide to position the brand as a thought leader and promote CLEAResult's consulting services. View the Decarbonization Guide.
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