IKEA
TV / INTERACTIVE EXPERIENCE
My partner and I were tasked with showcasing IKEA's different kitchen styles in a fun, eye-catching way. This spot combines storytelling with attention-grabbing computer graphics to bring IKEA'S variety of kitchen cabinetry to life.
THE LIFE IMPROVEMENT PROJECT
I named and branded a contest that gave good samaritans a chance to put $100,000 towards a personal volunteer project. Users watched submission videos from the 6 finalists and voted for their favorite project.
I worked on every stage of the project's development including:
- Naming and branding
- Flash banner ads
- Times Square billboard
- Marketing modules on the IKEA retail website
- Website copy / Social post copy
- Collaboration with the IA
This piece of work is noteworthy because it was the first time the "IKEA dude" was allowed to be his own character and step outside the instruction manuals. We created an entire world for him on the website and in flash banner ads.
