As the creative director and co-founder of LaLa Park, I restored an outdated 70s lodge into a hippie haven in the heart of Texas. We host 10 to 25 cosmic weddings per year. Many of our clients are members of the LGTBQ community or prefer an "alternative" lifestyle. Here are some of the projects I've completed and responsibilities I've held over the years:

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• Spearheaded the revitalization of an antiquated country lodge into a thriving wedding venue and honey farm operation, achieving annual revenues surpassing six figures.

• Pioneered the establishment of essential operational frameworks, including business licensing, invoicing systems, and online booking platforms, while fostering strategic partnerships with local businesses and vendors.

• Elevated LaLa Park's profile by hosting the inaugural Taste of Texas Hemp Cup, garnering regional recognition and media coverage, including a feature on KVUE news, positioning the venue as a trailblazer in event hosting.

• Led the development of LaLa Park's digital presence, overseeing the creation of a captivating website, unique brand identity and engaging social media presence.

• Implemented targeted Meta Business Suite/Google advertising campaigns, driving significant increases in website traffic and bolstering LaLa Park's online presence as a premier event destination.

• Implemented data-driven strategies, including A/B testing of ad creative and audience segments, resulting in optimized campaign performance and increased conversion rates.

• Formulated a strategic advertising partnership with Here Comes the Guide, yielding a remarkable 76% surge in website traffic.

• Successfully navigated a rigorous five-year agricultural exemption application process, demonstrating a commitment to sustainability while achieving substantial property tax savings and increased property valuation.

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