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CITIZENS BANK

SOCIAL MEDIA | FACEBOOK APP | VIDEOS

I branded and developed a Citizens Bank Facebook game that featured webisodes encouraging users to learn "The Art of Savesmanship." As users progress through different challenges and learn the "virtues of saving," they unlock comical videos starring Alexander Hamilton in the modern day. I closely collaborated with the team's IA during each phase of development and wrote all the copy for the experience as well as the video scripts. Let's just say I know a lot more about banking than I ever thought I would.

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