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CITIZENS BANK
SOCIAL MEDIA | FACEBOOK APP | VIDEOS
I branded and developed a Citizens Bank Facebook game that featured webisodes encouraging users to learn "The Art of Savesmanship." As users progressed through different challenges and learned the "virtues of saving," they unlocked comical videos starring Alexander Hamilton in the modern day. I closely collaborated with the team's IA during each phase of development and wrote all the copy for the experience as well as the video scripts. Let's just say I know a lot more about banking than I ever thought I would.
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