CAPITAL ONE
SOCIAL MEDIA / VIDEO
My team created the "Define Your Dream" social media campaign to showcase the amazing things business owners can accomplish with Capital One products. The subjects of our short documentaries came from a variety of different backgrounds and were chosen for how they demonstrated a new way to live the American Dream. The highly personal aspect of our video content encouraged a two-way dialogue between consumers and Capital One on social media. I was responsible for bringing this campaign to life from conception to completion.
Check out the write-up about our campaign on Ad Age.
#DefineYourDream Social Media Campaign
Our social media campaign featured highly emotional video content that inspired users to share their stories of defining the American dream in a new way.
Venture & Quicksilver Card Social Media Campaigns
Our social media campaigns featured a series of seasonal and timely posts as well as a giveaway to inspire brand love among cardholders. As the lead copywriter, I was tasked with creating monthly content calendars and researching new themes.
#CapitalOneHouse Social Media Content for SXSW
I concepted and facilitated the creative development of a time-lapse video capturing the transformation of Antone’s, an iconic Austin music venue, into the #CapitalOneHouse during SXSW for social media content.
