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3M

TV / PRINT 

My creative partner and I created the campaign "Make Every Breath Count" for Filtrete air filters to raise awareness about harmful indoor air particles. 3M uses this campaign as their organization's internal case study of exceptional creative work. It's considered a game changer for the air filter category. I developed and wrote the tagline, commercial script, print ad, digital assets, etc. 

3M

3M

FILTRETE_8.375x11.125_Print-Mech (1).jpg
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